Why Is Amazon Mom Called Amazon Family Outside Of The U.S.?


Amazon does business in many different countries, and knows how to market to people all over the world. The Amazon Mom program started a few years ago, providing special discounts and fast shipping on items needed for babies. Yet why is it called “Amazon Mom?” Most primary caregivers are mothers, but there are plenty of children being raised by single fathers or two fathers: don’t they buy diapers, too?

This isn’t even really about insulted dads or political correctness. Parents who don’t like the Amazon Mom brand aren’t objecting to a discount on baby supplies because of a three-letter word. Here’s the thing: while Amazon has this program in many countries, and in other countries it’s not called Amazon Mom. It’s called Amazon Family. Why?


Canada isn't that different from us, is it?

Canada isn’t that different from us, is it?



Germany's version is called Amazon Family, which isn't even a German word.

Germany’s version is called Amazon Family, which isn’t even a German word.



Cute babies in ducky towels are the one universal language.

Cute babies in ducky towels are the one universal language.



This cause has suddenly become popular because a dad and blogger who popularized the issue. Oren Miller found it funny but also problematic when he would receive e-mails addressed to him “as a mom.” Miller died last week, and other parents are taking up the Amazon Family cause in his honor.


Families come in different configurations, and there are many fathers who are primary caregivers. Some families even share child-raising responsibilities. This means that dads also know what brand of diapers to buy. For all of its mastery of data, why doesn’t Amazon get that not everyone who buys diapers is a mother?


We contacted Amazon and asked, very simply, why the name for the same program varies, even between countries that speak the same language. We’ll update this post when they get back to us.


Change the name of the Amazon Mom program to Amazon Family. [Change.org]

Why You Should Sign the Amazon Mom Petition [A Blogger and a Father]




by Laura Northrup via Consumerist

Todas las dimensiones de las imágenes en Twitter #infografia #infographic #socialmedia

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The War On Pizza Will Be Fought With Lobbyists


Did you know that there are lobbyists for the important, quintessentially American cause of…pizza? Every part of the industry from family-owned pizzerias to companies that sell mass-produced frozen pizza sheets destined for school lunch trays has people schmoozing members of Congress on its behalf. Their greatest enemies? Nutritional labeling and Michelle Obama.

Bloomberg Business explains the lobbyists fighting for our right to eat pizza, and exactly what’s at stake. Their infographics are glorious, and will probably make you hungry.


The First Lady has nothing against pizza personally, as far as we know, but she has served as the public face of stricter school lunch nutrition standards that aim to get more vegetables and less junk food into kids during lunch. Under the old rules, a slice of cheese pizza containing a few tablespoons of sauce counted as a “vegetable,” since a slice of pizza has two tablespoons of sauce, pizza sauce is made from tomato paste, tomato paste is concentrated tomatoes, and tomatoes are vegetables. While this logic is unassailable, there’s too much at stake for pizza-makers to lose the school market. They fought back–when school cafeterias buy $500 million worth of frozen pizza every year, do you blame them? The U.S. Department of Agriculture has left that loophole open. Pizza remains a vegetable.


Nutritional labeling, meanwhile, is a problem for pizzerias for two reasons. First, laws requiring restaurants to post calories would have them post the calorie count for the quantity that people buy, not the quantity that they necessarily eat in one sitting. Yes, an entire pizza might have 2,000 calories, but that’s a lot less disturbing when four people are sharing it for dinner, or one person eats leftover pizza for three meals in a row. (Who is that person? Not me. Nope.)


Inside the Powerful Lobby Fighting for Your Right to Eat Pizza [Bloomberg]




by Laura Northrup via Consumerist

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