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Have you ever looked at a bag of Cheetos and wondered how delicious they would be if, instead of a mysterious orange “cheez” substance, the snacks were covered with cinnamon and sugar? No, we never thought of that, either, but the nice people at Frito-Lay have. They’re making dessert Cheetos into a real thing, which will be a limited-time product available around Easter.
What makes them Eastery? The connection to the Easter holiday isn’t clear, other than a generous coating of sugar, but the puffs are egg-shaped and the bag features Cheetos mascot Chester taking part in an Easter egg hunt, so maybe that’s close enough.
While Frito-Lay has tried sweet snacks like Mountain Dew and Pepsi-flavored Cheetos, but those are other brands from within the PepsiCo family. Cinnamon and sugar is new, and meant to appeal to people who don’t want a super-sugary snack, but aren’t so health-conscious that they refuse to eat Cheetos.
“We are looking for growth outside of the cheese puff segment,” Frito-Lay’s vice president of brand marketing for North America told USA Today.
Of course, considering the Doritos Locos Tacos partnership between Taco Bell and Frito-Lay, it’s worth pointing out that these crisps do resemble a cold version of Taco Bell’s Cinnamon Twists.
by Laura Northrup via Consumerist