Maytag Repairman Gets Makeover, New Job Duties

Brand spokespeople need to be refreshed every so often: just ask fictional home economist/secret Time Lord Betty Crocker. You might remember the Maytag Repairman, star of ads with a memorable premise: Maytag appliances were so reliable that the company’s repairman needed to find other ways to spend his hours.

However, the new Maytag Man is not a repair technician. He is the embodiment of Maytag appliances. Or something. He looks a little bit like Mike Rowe of “Dirty Jobs” fame and stands in our houses, scrubbing dishes and handing us gallons of milk.

Maytag Man gets a makeover and gets busy [Consumer Reports]

by Laura Northrup via Consumerist